I'm Anita Srivastava
Digital Product Manager
📍 Toronto, Canada
I like to make connections, unravel problems and make sense of complexity.
My passion lies in weaving together strategy, innovation, creativity, and the power of AI to redefine the future of
"You can't do a great job if your job is all you do."
Dynamic. Passionate. Progressive.
EXPERIENCE ECONOMY ADVOCATE
BADASS GEN Z
I prioritize understanding and catering to user needs and preferences as the foundation for creating products that resonate with and delight the target audience.
User Research Initiatives
Accessibility and Inclusivity
I place a strong emphasis on clear and concise communication, not only within cross-functional teams but also with stakeholders, to ensure that everyone involved is aligned and fully comprehends the vision and tasks.
I emphasize my ability to analyze data, extract valuable insights, and leverage various tools and methodologies to drive strategic decisions that result in successful outcomes.
A/B Testing and Experimentation
Tools and Methodologies
I see the big picture, aligning product direction with the overarching goals of the company.
Market Analysis and Trends
I thrive on tackling challenges head-on and seamlessly adjusting to evolving project requirements to ensure that creative endeavours achieve their objectives.
Adaptation to Change
My technical understanding empowers me to effectively bridge the gap between technical teams and non-technical stakeholders in the digital product development process.
Collaboration with Developers
Integration of New Technologies
My dream? A future where tech is like your favorite playlist,
making life groovy and exciting.
This is me
🚀 I'm Anita, your guide to the wild world of digital transformation. I am a lifelong learner on an exciting journey through strategy, innovation, creativity, and the inspiring potential of AI and future technologies.
🔍 I'm a perpetual seeker of opportunities to broaden my knowledge and expertise in these cutting-edge fields. My passion lies in turning creative concepts into tangible, customer-centric realities that resonate with the modern world.
🧠 I thrive on out-of-the-box brainstorming, where new ideas come to life, and I revel in the challenge of bringing them to fruition in ways that capture the hearts and minds of users.
👩🎨 User psychology and the art of brand influence, particularly in crafting brand identities that deeply connect with today's users, have always fascinated me and are the driving forces behind my chosen career path.
💪 I'm a self-starter, always eager to get things done. My unique blend of technical proficiency, leadership acumen, and human-centric skills empowers me to tackle complex business challenges through innovative digital initiatives.
🤝 I'm good at getting different teams to work together around a common goal, bridging the gaps between creativity, business, design, and engineering. Facilitating seamless communication across these disciplines has been a learning curve, ensuring that diverse talents converge to create exceptional digital solutions.
I had the pleasure of working with Anita on the development and delivery of a complex project. She is very organized and can quickly respond to client’s needs and changes. I found her to be an ambitious, resilient and driven individual, who is passionate about what she does, and who constantly delivers outstanding results. She is able to balance work-hard attitude alongside being extremely personable and easy to work with.
Founder and Host,
Anita was very lovely to work with! She's adaptable, curious and can work well with a diverse group of people. I especially loved seeing Anita's passion come through in her work - she went above and beyond to research the people involved in our projects and was thoughtful in all of her communication. I would highly recommend Anita!
Sharp and smart describe Anita well. I’ve had the pleasure of knowing Anita during our service as Vice-Presidents of the Executive Council at Seneca. Anita’s ability to multitask is what made her really stand out. Anita would be a true asset for any positions requiring attention to detail and quick decision-making and comes with my heartfelt recommendation.